Pla de Mallorca and MUSOL Foundation

It is August in the Mediterranean but the project SuSTowns does not rest! We pretend our work reaches new municipalities, beyond the 19 pilots we have been working with since the beginning of the project.

The SusTowns project is working with the pilot municipality of Montuïri, but from the beginning it was necessary to work together with the municipality in collaboration with the Pla de Mallorca Commonwealth.

The Pla de Mallorca Commonwealth is a Spanish region located in the north-central part of the island of Mallorca, in the autonomous community of the Balearic Islands. It is made up of 14 municipalities: Algaida, Ariany, Costitx, Lloret de Vistalegre, Llubí, Maria de la Salut, Montuïri, Petra, Porreres, Sant Joan, Santa Eugenia, Sencelles, Sineu and Vilafranca de Bonany.

On August 3, a meeting took place between the Pla de Mallorca and the MUSOL Foundation in which they discussed the prospects for continuity and financing for the Pla de Mallorca as a result of the results of the SuSTowns project.

Meeting where the main products and logic of the SuSTowns project were explained, the action plan for sustainable tourism; the sustainable tourist package; the Marketing plan for the package and the Pla de Mallorca destination and the Marketing Campaign for the Pla de Mallorca (and Montuïri) destination.

In SusTowns a first job was done to promote differentiating tourism in the area and develop tools that prevent the decline of the interior of Mallorca. And this meeting is to continue with the work done, with the aim of establishing cooperation channels to promote projects to promote sustainable tourism and tourist information based on sustainable development, the promotion of the quality of the tourism product and the identity of the Pla from Mallorca.

The SusTowns products are a privileged starting point for raising national and EU funds in order to consolidate Pla de Mallorca as a sustainable tourist destination. And the MUSOL Foundation explained the opportunities that have been identified for this.

This was the first meeting of a stimulating and courageous project, which will involve the promotion of all the municipalities of the Pla from the point of view of sustainable and quality tourism. In which meeting we spoke of creating agreements to promote projects to promote sustainable tourism.