ARAGON PRESENTS ITS TOURISM STRATEGY 2021-2024 WHICH SEEKS TO PLACE THE COMMUNITY AS AN ‘’EXPERIENTIAL’’ DESTINATION

The Department of Industry, Competitiveness and Business Development of the Government of Aragon has presented in September the new Aragonese Plan for Tourism Strategy 2021-2024 (PAET) in an event held in September 2021 in which different representatives of the sector have participated.

Elena Allué, the Director General of Tourism, has opened the event highlighting the objective pursued, which is "to position Aragon as an experiential tourism destination", basing its policy on "the sustainability of its resources" and seeking quality and "differentiation''.

 

Mayte Pérez, Councillor for the Presidency and Institutional Relations, instead closed the event by stressing "the commitment that is made in Aragon for work and talent in tourism to seek excellence" and recalling that "is a successful fruit of collaboration between public administrations and private initiative".

 

It has highlighted "the commitment that is made in Aragon for work and talent in tourism to seek excellence" and recalling that "is a successful fruit of the collaboration between public administrations and private initiative".

 

The Plan aims to define the Aragonese tourism policy for the next four years around five lines:

1) sustainability

2) coordination

3) knowledge management

4) communication

5) product management

To achieve these lines, eight objectives have been defined, composed of 56 more concrete measures that reinforce the 17 Sustainable Development Goals of the 2030 Agenda that, in turn, respond to what is proposed in the 2030 Aragon Sustainable Tourism Strategy.

 

These objectives include achieving cooperation and coordination between the sector; proposing a sustainable and innovative tourism product; promoting training and research in sustainable tourism and digitalisation; and placing Aragon as a sustainable, accessible, experiential destination, welfare and events.

To this are added as goals the professionalization of the sector; promote the use of ICTs; that gastronomy is a dynamic element of tourism; and loyalty to the tourist through the emotional and differential experience.

 

The elaboration of this Plan has been marked by broad consensus and participation. Thus, 70 entities from the Aragonese tourism sector and almost a hundred participants, both from institutions and associations or private companies related to the tourism and education sector, have been taking part of this process, through the University School of Tourism of Zaragoza.

 

The Aragonese Tourism Strategy Plan 2021-2024 includes a budget of 56 million euros during the four years of its implementation.

 

Come and see more here: https://www.turismodearagon.com/wp-content/uploads/2021/09/PAET_2021_2024-1.pdf