The Action plan Graus, Heart of the Pirineo

GRAUS, HEART of the PIRINEO is the tourism plan that was born in Graus to develop its tourism product from its endogenous resources. It is a sustainable and committed bet, which allows to conserve the natural environment, increase the visits of people with second homes and create a network of ambassadors who promote a calendar of tourist experiences that attract a quality tourist that supports the country's economy. municipality and territory.

GRAUS, HEART of the PIRINEO is the tourism plan that was born in Graus to develop its tourism product from its endogenous resources. It is a sustainable and committed bet, which allows to conserve the natural environment, increase the visits of people with second homes and create a network of ambassadors who promote a calendar of tourist experiences that attract a quality tourist that supports the country's economy. municipality and territory.

DEFINED OBJECTIVES

a) Attract family tourism.

b) Increase the stays of families with second homes.

c) Create experiences around the differential elements of the territory.

- Natural routes

- Intangible Heritage

- Truffle

 

To achieve these objectives, we have designed the following plan, with several stages

1-   Create a calendar of activities for the whole year .

2-   Because we need to create reasons to increase the visits of people with second residences and also of tourists.

3-   The figure of “Ambassador of Graus”, to help in the communication policy, making the town and its resources known in its sphere of influence.

4-   Create an organ "The Embassy" that coordinates the "Ambassadors". (people with whom the town has already created ties: town criers, sausage tasters, people of recognized prestige in relation to the town, etc.)

5-   CREATE NEW EXPERIENCES taking into account the key resources :

• Nature 

• Truffle 

• Water

• History-heritage activities

 

Why? The need to create excuses to visit Graus, it is not about mass events, 

but about activities that mobilize groups of people who enjoy the town throughout the year.

 

Public-private collaboration is essential to develop these activities, but clear coordination with the "Calendar of activities" is needed.

 

The greatest effort of this Plan lies in the need of a managing body, a person who is responsible for coordinating the different activities and who has sufficient means to carry out the activities.

Increasing the desired tourism can be achieved with some ease as long as a clear effort is made with financial, technical, and, above all, personal resources. This AP is based on the development of sustainable tourism and the integration of that tourism into the daily life of the town. 

 

The sustainability of the plan is clear because all existing resources are used, the development of the local productive fabric and services is supported and a calendar of activities is created, in which local activities that are opened to the outside and new activities are mixed created for tourists, but also accessible to locals.

 

To summarize, Graus' action plan includes:

• Brand positioning work.

• Creation of the "Embassy of Graus"

• Communication campaign

• Creation of new products (for example, around truffles)