What we do
The charm of the Mediterranean space resides also in the fascinating small towns which have increasingly become tourist destinations for large numbers of visitors. Thanks to press campaigns, fashions and youth trends, such tourist flows are gaining ever more ground. However, Mediterranean fascinating small towns are subject to the decline in fashion and notoriety by tourists. In addition, these towns are at risk of intensive exploitation of their territories and may become over-equipped with infrastructures and services whenever their tourist attraction decreases.
The project aims to intervene at the peak of the growing curve of tourist flows, making sure that these towns maintain the highest tourist flows and averting any risk of alteration of their fragile ecosystems.
The main expected outcomes are the planning documents to address tourism marketing to produce new methodologies and technological tools which contribute in the strategy focused on stabilizing tourism flows. Therefore, the outputs are addressed to preserve the heritage of such towns which otherwise would see their existence compromised by the effects of overtourism. The challenge of the project is to associate small towns to jointly govern these processes, avoiding that the tourist flows cause collapse of the public services for excessive anthropization. In return, the preservation of local traditions and cultural heritage, has to be ensured.
Working Group 3 aims to establish an effective participatory approach to tourism strategies and policy-making based on existing tools in order to address the declining tourism demand generated by the TALC (Tourism Area Life Cycle) model and to promote the sustainable management of sustainable tourism flows by ensuring guidelines and practices based on the practice of dissemination and capitalization models at local as well as regional and national levels. The approach will build on the experience and tools gained by partners in other EU-funded projects.
Those responsible in WP3 will gather among partners the development of tourism policy and quality promotion practices and use them in a common methodology for applying the TQM approach for sustainable and tourism management in “charming” small towns. Such a methodology will be tested by each partner in pilot municipalities from islands and low-density rural areas by creating local governance tools to promote sustainable tourism (local focus groups). Each partner will support such groups in preparing local action plans for tourism and in identifying and promoting concrete tourism packages / services based on quality standards to prevent / address the decline of tourism.
The aim of WP4 is to disseminate the results of the pilots and to transfer the tested methodology to other small towns in the MED area, with priority being given to islands and low density areas. WP2 and WP3 will provide the main tools for downloading WP4. Namely, WP2 (which is communication) will provide tools to involve new local authorities and other stakeholders (eg Vox pops, storytelling, videos); WP3 will provide the main technical tools for reproduction (based on TQM). WP4 is also associated with WP5. The results of the transfer (as well as the results of WP3) will make recommendations that WP5 will use to influence regional, national and international tourism policies. In line with WP4's guidance, each partner will develop and implement a national transfer plan, including a dissemination seminar in each country, a training course and an advisory service for new municipalities wishing to use the project methodology.
The purpose of Working Group 5 is to systematize and promote a comprehensive policy model aimed at the regional, national and international tourism authorities of the intervention area in order to improve policies aimed at promoting and managing sustainable tourism in small towns between rural and island MEDs. WP5 exploits the results of the results of the projects implemented by the partners, as well as the results of WP3 and WP4. The policy model is comprehensive, covering all phases of the tourist area life cycle (TALC) in small MED towns and islands, from R&D to rejuvenation, to prevent stagnation and decline of tourism in the MED area of small towns and islands.
Each partner will develop a regional / national capitalization plan, including seminars, meetings with tourism authorities, etc., to promote the adoption of the policy recommendation. WP5 will be in charge of the international capitalization plan.
Above or on the top of all of these working groups is WP-M, project management.